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Another Benefit of Content-Based, Niche Marketing
I scored a hat trick this morning, and I wanted to share the experience with you. At the risk of sounding all lah dee dah and altruistic, I did not get into law for the money. If you read my profile...
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Don’t (Necessarily) Fear the Duplicate Content Reaper
Duplicate Content Will Google and the other search engines ban you if you publish duplicate content? Before I answer, let’s discuss the reason this issue would ever present itself. I don’t recommend...
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How to Market Your Law Firm With a Podcast
Why you should market your law firm with a podcast. I am relatively new to the podcasting phenomenon, but I have fully embraced this great method of law firm marketing. Arguably, the concept of...
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Six Rules for 100% Caller to Client Lead Conversion
When dealing with a potential client, picture all the attorneys in the background trying to get that case. Caller to Client Lead Conversion I sometimes hear attorneys crying the blues because they are...
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How to Earn Money on the Side Selling Guns and Methamphetamine
For attorneys who have not yet applied the marketing techniques set forth in How to Create a Big, Fat Pipeline of New Clients, making a buck can be a hard slog. But according to a federal grand jury...
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Don’t Dumb-Down Your Content – How to Show Off Your Expertise
Although my law firm thrives on content-based, Internet marketing, sometimes I am still taken aback when I see how well it all plays out. (Keeping in mind that to protect the confidentiality of my...
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How to Use Flat Fee Arrangements to Promote a Winning (and Profitable)...
Flat fee arrangements are amazingly liberating. Most of my fellow litigators won’t take a case on a flat fee, either because they are concerned that they will grossly underestimate the time the case...
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Don’t Be That Attorney – The Uncommitted Extortionist
I see this a lot in the wrongful termination context, and I even warn callers, who are seeking to have their case handled on a contingency basis, that they will likely encounter this type of attorney...
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From the Trenches – Genius Advocacy or Sleazy Tactics?
Remember the days before the pandemic when we actually went to court for trials? In one of my many weird cases, the defendant had managed to continue the trial seven times and delayed my client’s day...
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Does the Trifecta Approach to Law Firm Search Engine Optimization Still Work?
I’ve received this question a few times now by email, so rather than providing the same response each time, I thought I’d respond with an article. I published my book How to Create a Big, Fat...
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